Samarqand Sephutheloana sa Baklava by Sajad Izadi

Samarqand Sephutheloana sa Baklava by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2025

Samarqand Sephutheloana sa Baklava

by Sajad Izadi

Client: Hekayat Qand Parsi

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Samarqand Sephutheloana sa Baklava

Samarqand ke moralo oa sephutheloana bakeng sa baklava ea Qazvin, e leng lipompong tsa setso tsa Iran tse entsoeng haholo ka phofo ea pistachio. Lebokose la khatibokose le hatisitsoe ka mokhoa oa offset ka motheo oa UV 'me le phethetsoe ka sekoahelo se sa benyeng se entsoeng ka metsi se etsang sebopeho se utloahalang ha se angoa. Ho hatisa ka ho phahamisa (embossing) ho eketsa lintlha le tsepamiso libakeng tse khethiloeng, ha mebala ea botala ba tšepe le khauta e bontša boleng. Setšoantšo se kopanya mekhoa ea setso le ea sejoale-joale ea Iran, se sebelisa litšoantšo tsa pistachio le libopeho tsa daemane tse hopotsang sebopeho sa lipompong tsena. Ho boetse ho fanoa ka lebokose la ntho e le 'ngoe bakeng sa lithekiso tse nyenyane.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Samarqand Sephutheloana sa Baklava ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Samarqand Sephutheloana sa Baklava e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Samarqand Sephutheloana sa Baklava ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
Dimensions & Packaging: Width: 260mm Depth: 38mm x Height: 200mm
Tags: Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
Production Technology: In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
Design Challenge: Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
Research: Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable.
Inspiration: In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth.
Project Duration: The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
Operation Flow: The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi