Kweichow Moutai Sepakete sa Dino tse Matla by Yi Huang and Pei Luo

Kweichow Moutai Sepakete sa Dino tse Matla by Yi Huang and Pei Luo is a highly esteemed winner of the very prestigious 2025 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2025

Kweichow Moutai Sepakete sa Dino tse Matla

by Yi Huang and Pei Luo

Client: Moutai Industrial Design Center

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

179,389

Verified Award Winner

Verify Award Status for #170755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kweichow Moutai Sepakete sa Dino tse Matla

Kweichow Moutai ke moralo wa sepakete sa dino tse matla tsa Chaena tse rekiswang Japane. Sebopeho sa botlolo se thehilwe hodima botlolo ya setso ya Moutai mme se nka mebala le semelo sa porselene ya Ru Kiln, e qadileng nakong ya puso ya Tang. Mongolo wa bokgabane wa ho ngola o sepaketeng o tswa thothokisong e ngotsweng ke seroki sa Mojapane, Khosana Nagaya, nakong ya puso ya Tang. Polelo yona eo e ile ya hlaha dithusong tse rometsweng ho tswa Japane ho ya Wuhan, e hopotsang phapanyetsano ya setso ya nako e telele pakeng tsa dinaha tsena tse pedi. Sepakete se lekana dimilimithara tse 77 ka 77 ka 173. Moralo ona o sebetsa e le mokgwa wa phapanyetsano ya setso.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Kweichow Moutai Sepakete sa Dino tse Matla ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Kweichow Moutai Sepakete sa Dino tse Matla e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kweichow Moutai Sepakete sa Dino tse Matla e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimensions & Packaging: 77x77x173mm
Tags: Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Production Technology: The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Design Challenge: The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Research: During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Inspiration: This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Project Duration: Renhuai city 24 July 2023 - 7 August 2023
Operation Flow: By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Team Members: Design Director [Yi Huang]
Creative Director [Pei Luo]
Image Credits: Moutai Industrial Design Center