Su Jiu Dong Po Mosebetsi wa Sehlooho: Sepakete sa Joala by Liandong Zhang and Xueqian Zhang

Su Jiu Dong Po Mosebetsi wa Sehlooho: Sepakete sa Joala by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2025

Su Jiu Dong Po Mosebetsi wa Sehlooho: Sepakete sa Joala

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Shuanggou Distillery Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Su Jiu Dong Po Mosebetsi wa Sehlooho: Sepakete sa Joala

Mongolo wa Buka: Su Jiu Dong Po ke sete ya libotlolo tse nne tsa joala tse bululetsweng ke thothokiso le bophelo ba seroki Su Shi. Botlolo ka nngwe e emela mokgahlelo o mong wa bophelo ba seroki, ho tloha bocheng bo tletseng matla ho isa bogolong bo lokolohileng moyeng. Libotlolo di entswe ka thepa e tshweu ya khalase-krystal mme di latela sebopeho se boreleli sa meiping sa nkgo ya polamo, se nang le molomo o pshanyeditsweng le mmele o tletseng o hopotsang dijana tsa dibopeho tsa Song dynasty. Ka ntle ho lokiloe ka mokgabo o hlahisitsweng, mme mofuta wa yona o fetoha ho tloha o kitikitswe ho ya o le manyane ho bontsha phallo ya noka. Setshwantsho sa thothokiso se fetoswa ho ba boiphihlelo bo bonwang le bo utlwahalang ka menwana.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Su Jiu Dong Po Mosebetsi wa Sehlooho: Sepakete sa Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Su Jiu Dong Po Mosebetsi wa Sehlooho: Sepakete sa Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Su Jiu Dong Po Mosebetsi wa Sehlooho: Sepakete sa Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Dimensions & Packaging: 300mmX120mmX420mm
Tags: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Production Technology: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Design Challenge: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Research: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspiration: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Project Duration: 2024.5-2025.1 Nanjing, Jiangsu province
Operation Flow: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Team Members: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Image Credits: Jiangsu Shuanggou Distillery Co., Ltd