Gushu Jinzhu Sephutheloana sa Litholoana tse Omisitsoeng by Chushan Design is a highly esteemed winner of the very prestigious 2025 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2025
Gushu Jinzhu Sephutheloana sa Litholoana tse Omisitsoeng
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
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The Design
About Gushu Jinzhu Sephutheloana sa Litholoana tse Omisitsoeng
Gushu Jinzhu ke lebokose la mpho le entsoeng bakeng sa litholoana tsa longan tse omisitsoeng. Lebokose lena le sebelisa sebopeho sa sekwahelo le setsi, 'me boholo ba lona ke limilimithara tse 360 ka 240 ka 90. Kantle ho lona ho bonahala sefate sa longan sa lilemo tse makholo se nang le mongolo o khabisitsoeng ka khauta, litšoantšo tse betliloeng le lipalesa tse peli tsa Loong tse thatelletsoeng ka lifate tsa longan. Poster e ka hare e hlalosa tsebo ea setso ea ho omisa le mosebetsi oa ho thibela mongobo. Lebokose lena le na le linkho tse 'nè tsa acrylic tse nang le maleibole a limela le sekotlolo sa tee sa celadon se khabisitsoeng ka glaze sa limilimithara tse 130 se sebetsang e le teraea ea litholoana. 'Mala o mofubelu oa lamunu o tšoaea ketsahalo ea mokete.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Gushu Jinzhu Sephutheloana sa Litholoana tse Omisitsoeng ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Gushu Jinzhu Sephutheloana sa Litholoana tse Omisitsoeng e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Gushu Jinzhu Sephutheloana sa Litholoana tse Omisitsoeng e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
- Dimensions & Packaging
- The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
- Tags
- Dried Fruit, Loong, Song, Ceramics, food
- Production Technology
- This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
- Design Challenge
- How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
- Research
- This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
- Inspiration
- Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
- Project Duration
- The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
- Operation Flow
- The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
- Team Members
- Yin peng
Li linlin
Zeng menghao - Image Credits
- Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.
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