Eternal Moon Mosebetsi oa Mantlha: Sepakete sa Mooncake by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2025
Eternal Moon Mosebetsi oa Mantlha: Sepakete sa Mooncake
Client: Eternal Moon
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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The Design
About Eternal Moon Mosebetsi oa Mantlha: Sepakete sa Mooncake
Taba ea Buka: Eternal Moon ke lebokose la mpho le hlophisitsoeng bakeng sa li-mooncake. Sepakete sena se hlahisa mohopolo oa Mid-Autumn ka pono e sephara, se furalla litšōmo tsa setso mme se shebana le ho phela ka ho sa feleng ha khoeli le bokamoso bo arolelanoang ba batho. Mosebetsi oa bonono o bontša khoeli maemong a robeli: mollo, lipalesa, majoe, maru, leoatle, moea, lithaba le moru. Ho sebelisitsoe mokhoa oa ho hatisa mebala e khethehileng (spot color printing) le ho hatisa ka mochesa (hot stamping). Lebokose la kantle le na le boholo ba li-millimetre tse 335 ka 75 ka 195, 'me le tšoara mabokose a manyenyane a li-mooncake a li-millimetre tse 70 ka 70 ka 35.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Eternal Moon Mosebetsi oa Mantlha: Sepakete sa Mooncake ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Eternal Moon Mosebetsi oa Mantlha: Sepakete sa Mooncake e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Eternal Moon Mosebetsi oa Mantlha: Sepakete sa Mooncake e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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