Una Luna Collection Mosebetsi o ka Sehlooho: Sepakete sa Chokolate by Olha Takhtarova

Una Luna Collection Mosebetsi o ka Sehlooho: Sepakete sa Chokolate by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2025

Una Luna Collection Mosebetsi o ka Sehlooho: Sepakete sa Chokolate

by Olha Takhtarova

Client: Sot B&d

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Una Luna Collection Mosebetsi o ka Sehlooho: Sepakete sa Chokolate

Mongolo wa Buka: Una Luna ke moralo wa sepakete bakeng sa pokello ya dichokolete. Mabokose a etswa ka kadibotse e thata e nang le mokhoa o motsho o sa phatsimeng. Ho tlatswa ka pampiri e nang le kgauta ho totobatsa setshwantsho sa khwedi le lebitso la lebenkele, ha dinonyana tse fofelang holimo di emela tokoloho. Ho phara varnish e kgethilweng le ho hatisa ditshwantsho tse phahamileng ho eketsa mofuta wa hodimo, mme moleng wa kgauta o kentswe ka hare. Tataiso e hatisitsweng ya tatso e hlalosa chokolete e nngwe le e nngwe, mme tray e ka hare e boloka dikotwana di hlophisitswe hantle. Ho fanwa ka boholo bo boraro, ho tloha ho 180 ho ya ho 300 millimeter ka botelele. Sepheo ke ho hlahisa dichokolete tsena jwaloka mpho e hlwahlwa.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Una Luna Collection Mosebetsi o ka Sehlooho: Sepakete sa Chokolate ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Una Luna Collection Mosebetsi o ka Sehlooho: Sepakete sa Chokolate e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Una Luna Collection Mosebetsi o ka Sehlooho: Sepakete sa Chokolate e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Una Luna ("One Moon") chocolate packaging is meant to capture luxury, mystery, and grace. Inspired by the beauty of moonlit evenings, the design contrasts visually strikingly by combining a deep black matte surface with gold foil embellishments. Rising birds and the golden moon represent liberty and luxury, therefore turning every chocolate box into a sophisticated encounter. Excellent printing makes the box feel special in consumers' hands and on the shelf.
Dimensions & Packaging: Large Box: 300mm x 180mm x 50mm
Medium Box: 240mm x 140mm x 45mm
Small Box: 180mm x 100mm x 40mm
Tags: chocolate candy, chocolate luxury packaging, gold, moon
Production Technology: Rigid cardboard with a matte black finish for elegance and durability forms the Una Luna package. Selective varnishing gives texture; gold foil stamping accentuates the moon and branding. Embossing accentuates tactile appeal and helps important features stand out. The inside gold lining improves the unboxing experience.
Design Challenge: Designing Una Luna's packaging proved mostly difficult in balancing luxury with brand narrative. It had to be premium and convey the moon's relationship to mystery, elegance, and retreat as well as feel good. Developing a unique design that distinguishes itself in the cutthroat confectionery industry while preserving a coherent visual identity throughout several flavors was another difficulty. The answer was to use a strong but understated color palette, apply high-end printing techniques, and make sure every variation in the collection kept its originality while also being harmonic complete. Una Luna's packaging deftly communicates both luxury appeal and an immersive brand narrative by combining innovative graphics with superior materials.
Research: Una Luna's packaging research concentrated on consumer psychology and how luxury aesthetics affect buying choices. Research show that black and gold color schemes are quite connected with elegance and premium quality. To improve the sensory attraction, tactile details including varnishing and embossing were also included. According to market research, the impression of gourmet chocolates depends much on packaging, hence strategic use of simple but strong design elements that express elegance and uniqueness results. These components together guarantees that Una Luna chocolates will be seen as a premium luxury.
Inspiration: The moon's enigmatic charm and a tranquil riverbed under a starry night sky inspire Una Luna. Like fine chocolates, the idea evokes peace, richness, and individuality. Birds flying across a golden moon symbolize freedom and transcendence, supporting the idea that Una Luna chocolates offer escape from the daily. Natural motifsin the design illustrate how the company values craftsmanship and purity.
Project Duration: May 2024 US - June 2024 US
Operation Flow: Una Luna's packaging is meant to improve user experience in all its elements. The box's robust but elegant construction offers protection while preserving an easy unpacking mechanism. While the printed taste guide provides a clear picture of the several chocolates, the gold foil-stamped moon makes a great first impression. The way the chocolates are arranged inside is painstakingly designed to offer a visually appealing and orderly appearance, so simplifying and fun the choosing procedure becomes. The high-quality materials guarantee longevity and communicate uniqueness.
Team Members: Olha Takhtarova