Xi Feng Jiu Tian Qi Sephutheloana sa Baijiu by Wen Liu

Xi Feng Jiu Tian Qi Sephutheloana sa Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2026

Xi Feng Jiu Tian Qi Sephutheloana sa Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Sephutheloana sa Baijiu

Xi Feng Jiu Tian Qi ke moralo oa sephutheloana bakeng sa baijiu ea Chaena ea boemo bo phahameng. Botlolo e entsoe ka kristale ea lehae, e koahetsoeng ka khauta ka mokhoa oa electroplating 'me e qetetsoe ka mekhabiso e betliloeng ka laser. Sekoahelo se entsoe ka motsoako oa aluminium 'me se khabisitsoe ka litaemane tsa kristale tse sehiloeng. Sebopeho sa sekoahelo se nkile mohlala oa moqhaka oa phoenix o neng o roaloa ke banyaloa Chaena ea boholo-holo. Lebokose la mpho le entsoe ka acrylic 'me le na le sebopeho se ikhethang. Sekoahelo se phahama joaloka lesira 'me butle-butle se senola botlolo. Motsamao ona o hopotsa ho phahamisoa ha lesira le lefubelu machatong a setso a Chaena.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Xi Feng Jiu Tian Qi Sephutheloana sa Baijiu ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Xi Feng Jiu Tian Qi Sephutheloana sa Baijiu e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Xi Feng Jiu Tian Qi Sephutheloana sa Baijiu e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan