Mags Skin Mocheso oa 'Motṭa oa Sokela by Gamze Binici

Mags Skin Mocheso oa 'Motṭa oa Sokela by Gamze Binici is a highly esteemed winner of the very prestigious 2026 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2026

Mags Skin Mocheso oa 'Motṭa oa Sokela

by Gamze Binici

Client: Gamze Binici

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Mags Skin Mocheso oa 'Motṭa oa Sokela

Mags Skin ke morero oa boitsebahatso ba 'mokoena le paketeng o hlahisitsoeng bakeng sa deodorant ea tlhaho e etselitsoeng letlalo le nang le kutloelo-bohloko ka ho khetheha. 'Mokoena o hahiloe holim'a magnesium e le motheo oa oona oa mantlha, e tšoantšetsoang ka letšoao le potolohileng le bululetsoeng ke athomo. Moralo oa lebokose la likarolo tse peli o arola boteng ba 'mokoena ho tsebiso e qaqileng ea sehlahisoa, o etella basebelisi pele phihlelong e hlakileng e shebaneng le tšepo ea ho bula lebokose. Botlolo ea ho fafatsa e atolosa mokhoa ona ka sebopeho se ntlafalitsoeng, se loketseng 'mele le qetello e nang le sebopeho se thehang maikutlo a boleng bo phahameng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Mags Skin Mocheso oa 'Motṭa oa Sokela ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Mags Skin Mocheso oa 'Motṭa oa Sokela e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Mags Skin Mocheso oa 'Motṭa oa Sokela e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici