Tlola ho ya dikahare
Chuehfeng Hami Melon Wine Sephutheloana sa Joala ka Yisong Hu

Moralo oa Chuehfeng Hami Melon Wine Sephutheloana sa Joala ka Yisong Hu ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.


KhautaPhuthelo· 2026

Chuehfeng Hami Melon Wine Sephutheloana sa Joala

ka Yisong Hu

Moreki: Shijiazhuang Xianxing Brand Design Co., Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

4,626,629

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #176705

Mebala

Moralo

Mabapi le Chuehfeng Hami Melon Wine Sephutheloana sa Joala

Sephutheloana sa veine ea legapu la Chuehfeng Hami se kopanya moetlo oa sebaka sa Motse oa Hami sebakeng se ikemetseng sa Xinjiang Uygur le maikutlo a matla a boleng ba sehlahisoa, se bontša lefa la Tsela ea Silika. Se fetola sehlahisoa se ikhethang sa lehae hore e be Veine ea Moeling e tšoantšetsang moetlo oa Tsela ea Silika, se sebelisa lisebelisoa tse sireletsang tikoloho le sekoahelo se sehlahang sa botjha se sebetsang hape e le sebeloko sa lipepe. Theknoloji e bohlale ea maleibole e kopanya moetlo le boqapi ba sejoale-joale, e fana ka moralo oa sephutheloana o boleng bo phahameng, o sebetsang ka litsela tse ngata.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Chuehfeng Hami Melon Wine Sephutheloana sa Joala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Chuehfeng Hami Melon Wine Sephutheloana sa Joala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Chuehfeng Hami Melon Wine Sephutheloana sa Joala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang
It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
Boholo le Phuthelo
170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap
Lithegi
CHUEHFENG Hami melon wine, Yisong Hu
Theknoloji ya Tlhahiso
Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
Kgothaletso
This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
Nako ya Projeke
The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
Tsamaiso ya Mosebetsi
The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
Litlotla tsa Setshwantsho
Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu

E Tshehelitsweng

Hlahloba ka Ntle ho Designers.org

Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.

Moralo o Motle o Lokelwa ke Tlotlo e Kgolo

A' Design Award ke khau ya machaba, e ahlotsweng bakeng sa moralo o motle. Nka karolo ho A' Design Award ho fumana monyetla oa ho amohelwa ka botle ba mosebetsi oa hao, ho fumana tlotlo, botumo le phatlalatso. Khetha mosebetsi oa hao bakeng sa A' Design Award 'me o tlo phehisana bakeng sa moputso o ratehang oa A' Design Prize.

Khetha