Minsheng Lesuke Sephutheloana ka Hangzhou Minsheng Healthcare Co., Ltd

Moralo oa Minsheng Lesuke Sephutheloana ka Hangzhou Minsheng Healthcare Co., Ltd ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2026

Minsheng Lesuke Sephutheloana

ka Hangzhou Minsheng Healthcare Co., Ltd

Moreki: Hangzhou Minsheng Healthcare Co., Ltd

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

6,608

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #177214

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Minsheng Lesuke Sephutheloana

Minsheng Lesuke ke moralo oa sephutheloana bakeng sa moriana oa ho khaotsa ho tsuba. Moralo ona o sebelisa letshwao la sefahleho se bososelang se ntlafalang butle-butle le sistimi ea mebala e khothatsang ho fana ka khothatso ho e-na le litemoso. Sephutheloana sa ho qala se mmala oa lamunu se tšoaea qalo ea nako ea ho khaotsa, ha sephutheloana sa botala sa ho boloka boemo se bontša kholo le tekano. Likarolo tsa tekanyo ea letsatsi le letsatsi li arotsoe ka mela e nepahetseng ea ho khaola e entsoeng ka mochine o chesang, kahoo karolo e le 'ngoe e buloa letsatsi le letsatsi 'me tsoelo-pele e lula e bonahala. 'Mele oa sona o entsoe ka filimi e kopantsoeng ea pampiri e ka sebelisoang hape, e phethetsoeng ka pampiri e sa benyeng le filimi e bonolo ha e angoa.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Minsheng Lesuke Sephutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Minsheng Lesuke Sephutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Minsheng Lesuke Sephutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Boholo le Phuthelo: product dimensions, 82 mm x 25 mm x 125 mm
Lithegi: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Theknoloji ya Tlhahiso: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Phephetso ya Moralo: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Dipatlisiso: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Kgothaletso: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Nako ya Projeke: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Tsamaiso ya Mosebetsi: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.