Fanttik Sephutheloana by Shenzhen Lightcone Design Co., Ltd.

Fanttik Sephutheloana by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2026

Fanttik Sephutheloana

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

20,651

Verified Award Winner

Verify Award Status for #179049

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Colors

The Design

About Fanttik Sephutheloana

Fanttik ke moralo oa sephutheloana bakeng sa letoto la lisebelisoa tsa elektroniki tsa bareki le lisebelisoa tsa kantle. Sephutheloana se sebelisa sebopeho se bonolo le tlhophiso e nepahetseng, moo lebitso la brand le behiloeng bohareng ba pono. Mefuta ea lihlahisoa le matšoao a mesebetsi a hlaha ka holim'a lebitso la brand, ha slogan ea brand e behiloe ka tlase, ho theha tlhophiso e hlakileng ea boitsebiso. Pampiri ea cardstock e ntšo e sa benyeng e kopantsoe le khatiso ea foil ea khauta le sekoahelo se benyang, e theha phapano e itšoereng ea mahlaseli a boemo ba tšebetso. Sepheo ke ho fa lisebelisoa tsa tšebeliso setšoantšo se khutsitseng le sa profeshenale le ho tšehetsa temoho ea brand.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Fanttik Sephutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Fanttik Sephutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Fanttik Sephutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging is tailored for Fanttik, a brand focusing on consumer electronics or outdoor tools. Its minimalist, rational design language conveys professionalism and technological sophistication. The packaging replaces traditional decorations with the brand name, product models, and performance specifications, and boasts a clear information hierarchy and a clean layout, creating a recognizable product image and improving brand recognition. Black accented with gold presents an upscale aesthetic.
Dimensions & Packaging: product dimensions, 360 mm x 200 mm x 200 mm
Tags: Packaging Design for the Product Series, Brand Recognition, Minimalism, Premium Quality and Upscale Position, Black and Gold, Rigorous Layout
Production Technology: The packaging employs matte black cardstock paper to create a calm, professional atmosphere, while the brand logo and key product features are accentuated through gold foil stamping and glossy finishing. This leads to a restrained texture contrast, suggesting an upscale position and avoiding frills. With its smooth touch and layered luster, the packaging improves brand recognition in both visual and tactile ways, embodying the reliability, durability, and exquisite craftsmanship of the products.
Design Challenge: A big challenge was achieving a premium finish. After multiple testing rounds, the design team has ultimately selected matte black cardstock paper paired with gold foil stamping and UV coating, creating a sharp contrast between glossy gold and matte black for refined elegance.
Balancing visual consistency and clear identification also posed a challenge. The packaging employs a consistent color scheme and layout, with distinct text showing the product models, ensuring efficiency and orderliness.
Research: Against the backdrop of a consumption upgrade in the tool market and an aesthetic awakening in high end manufacturing, consumer demands have shifted from basic functionality toward a blend of practicality, aesthetic appeal, and emotional connection. The packaging breaks the stereotype of tools being merely cheap and practical through its minimalist form, rigorous layout, upscale colorway, and refined craftsmanship. It conveys the idea that professional tools can also embody a quality lifestyle.
Inspiration: The packaging draws inspiration from the minimalist aesthetics of high end industrial design and the understated color palette of luxury packaging. It is built upon a foundation of a clean, minimalist form and a rigorous layout, complemented by a classic color scheme of black and gold, highlighting the brand philosophy that even household tools can embody elevated aesthetics.
Project Duration: The project was initiated in the United States in December 2020 and officially launched in North America in May 2021. It subsequently debuted in Europe in December of the same year and entered the Chinese market in October 2024. Throughout this process, the packaging design underwent three rounds of refinement, with the current version being the third generation universal design released globally in December 2024.
Operation Flow: The packaging takes the brand name as the key visual element, anchoring it at the visual center to improve brand recognition and ensure visual consistency across the product series. The product models and function identifiers are positioned above the brand name, while the brand slogan is placed below, establishing a clear information hierarchy. This layout aligns with the natural top to bottom reading pattern, creating a distinctive visual style and enabling efficient information communication.
Team Members: Haoyun Yang, Qi Chen