Sushico Mokhoa oa ho Paka by Alara Selin Murkozoglu

Sushico Mokhoa oa ho Paka by Alara Selin Murkozoglu is a highly esteemed winner of the very prestigious 2026 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2026

Sushico Mokhoa oa ho Paka

by Alara Selin Murkozoglu

Client: Sushico

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Sushico Mokhoa oa ho Paka

Joalo ka lebenkele la pele le le atileng ka ho fetisisa la lijo tsa Bochabela bo Hole Turkey, moralo oa ho paka oa Sushico o hlalosa bohlokoa ba brand ka leihlo le lecha, o theha puo ea pono e bululetsoeng ke filosofi le matshwao a Bochabela bo Hole. Botle ba Asia bo etsoa ba sejoale-joale ka litshwantsho tse itseng tse thehiloeng holim'a kanji, e 'ngoe le e 'ngoe e pheta pale ea eona. Mebala ea sejoale-joale, e etelletsoeng pele ke 'mala o mofubelu oa Japane, le mongolo o khethiloeng ka hloko, o tsamaisanang le moea oa brand, li phethela sistimi e nyane empa e nang le matla.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Sushico Mokhoa oa ho Paka ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Sushico Mokhoa oa ho Paka e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Sushico Mokhoa oa ho Paka e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensions & Packaging: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tags: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Production Technology: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Design Challenge: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Research: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiration: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Project Duration: 2025 Turkey, İstanbul
Patents: Copyrights belong to Sushico 2025
Image Credits: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.