Global Keepsake Sephutheloana sa Sehlahisoa ka Wei Bai, Xianjun Chen and Rubo Chen

Moralo oa Global Keepsake Sephutheloana sa Sehlahisoa ka Wei Bai, Xianjun Chen and Rubo Chen ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2026

Global Keepsake Sephutheloana sa Sehlahisoa

ka Wei Bai, Xianjun Chen and Rubo Chen

Moreki: Shenzhen Hello Tech Energy Co.,Ltd

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

6,281

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #180524

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Global Keepsake Sephutheloana sa Sehlahisoa

Global Keepsake ke moralo oa sephutheloana o entsoeng bakeng sa liteishene tsa matla tse nkehang tse sebelisang matla a letsatsi. Sebopeho, lisebelisoa le litšenyehelo tsa sephutheloana sa pele ha li fetohe. Litšoantšo tsa mantlha tsa libaka tse tummeng lefatšeng ka bophara li eketsa pale ea setso le boleng ba ho bolokoa. Sekoahelo se phethlohang se ka haholoa 'me sa sebelisoa hape e le litšupa-maqephe le e le albamo eo u iketsetsang eona, kahoo sephutheloana se ka bolokoa ka mor'a ho buloa. Khatiso e sebelisa enke e entsoeng ka soya le mekhoa e tloaelehileng ea khatiso ea offset. Sistimi ea litšoantšo ea li-module e ka atolosoa ho letoto la lihlahisoa, e lelefatsa bophelo ba sephutheloana seo hangata se lahloang.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Global Keepsake Sephutheloana sa Sehlahisoa ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Global Keepsake Sephutheloana sa Sehlahisoa e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Global Keepsake Sephutheloana sa Sehlahisoa e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Boholo le Phuthelo: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Lithegi: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Theknoloji ya Tlhahiso: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Phephetso ya Moralo: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Dipatlisiso: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Kgothaletso: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Nako ya Projeke: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Tsamaiso ya Mosebetsi: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Litho tsa Sehlopha: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen