White Album Sephutheloana sa Albamo ea 'Mino by Cons Pros

White Album Sephutheloana sa Albamo ea 'Mino by Cons Pros is a highly esteemed winner of the very prestigious 2026 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2026

White Album Sephutheloana sa Albamo ea 'Mino

by Cons Pros

Client: Cons Pros

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About White Album Sephutheloana sa Albamo ea 'Mino

White Album ke moralo oa sephutheloana sa albamo ea 'mino, o entsoeng ka sebōpeho sa mohlala oa sekepe sa sepakapaka se ka hahuoang. Lebokoso le ka ntle le lesoeu bo botle 'me le tšoere sekhopho se nang le mokhabiso oa setšoantšo se taketsoeng, se nang le khatiso ea UV e bonahatsang leseli la mookoli. Sekoahelo se khabisitsoe ka setempe sa foil ea silevera le setšoantšo se bonahalang ka mahlakore a mararo. Liphanele tse peli le kamore e bonaletsang li kopanngoa ho etsa sekepe se susumelitsoeng ke nonyana, se sebetsang e le mokhabiso oa tafole le setulo sa mohala. Chip ea NFC e fana ka phihlello ho albamo ea dijithale, 'me CD e bolokiloe ka har'a motheo. Bukana ea mantsoe a lipina e phutholoha ho ba postara.

The Recognition

About the Moputso oa Boronse oa A' Design Award

White Album Sephutheloana sa Albamo ea 'Mino ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. White Album Sephutheloana sa Albamo ea 'Mino e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. White Album Sephutheloana sa Albamo ea 'Mino e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer packaging features a pure white box with a sketch patterned slipcase outlining a spacecraft form. The character Bai is UV printed on the front, while the back model parts precisely form the name Zhang Yuan. The lid is silver hot stamped with the title and a three dimensional graphic, expressing mechanical aesthetics. Inside, two panels and a transparent cabin assemble into the Feathered Craft, functioning as both a desktop ornament and phone stand. An NFC chip provides instant digital access, while the CD is stored in the base. Large format lyrics expand into a poster, building the universe of White.
Dimensions & Packaging: Size 280 x 202 x 62 mm
Packaging includes a pure white rigid box with sleeve. The front features transparent UV printing of White with rainbow light effects and the back forms “Zhang Yuan”through panel graphics. The lid uses silver foil stamping and silver print.
ABS parts include all components base NFC tag and CD. Transparent acrylic encloses the NFC structure. The assembled piece becomes a bird inspired spacecraft display and phone stand. Accessories include a manual stickers and a poster lyric booklet.
Tags: Album, Assembled Model, Spacecraft, White, Bird, NFC Interaction, Dream for Boys
Production Technology: The design integrates graphic art with 3D modeling. Visuals are deconstructed into assembly components, while 3D line drawings are adapted for print. Centered on the theme of White, natural paper and ABS eco plastic are combined with holographic silver, foil stamping, and laser printing to create rainbow light effects. Techniques include transparent UV and holographic foil card, with an embedded NFC chip enabling digital interaction, accompanied by a CD and stickers, balancing structure, texture, and technology.
Design Challenge: The core challenge included transforming abstract concepts, the artists image, and the 3D form of the logo into a mass producible assembly model. The design needed to balance structural strength, assembly experience, NFC interaction, CD storage, and phone-stand functionality, ensuring a seamless integration of artistic expression, industrial structure, and practical use, while maintaining precision and conceptual integrity.
Research: Through market research, we defined Zhang Yuan's image of sunshine and dreams, fan expectations, and the concept of White. Inspired by the studio logo, the design integrates a model kit, NFC interaction, and spacecraft stickers. Based on the artist team's requirements, our design team led overall planning, graphic design, and structural development. The final outcome unifies album, model, artist identity, and digital music, combining collectible, assembly, practical, and commemorative value.
Inspiration: The overall design of White is inspired by a boy toy model kit, incorporating the form of a spacecraft. When assembled, it transforms into a white bird in flight, also representing the three dimensional form of Zhang Yuan Studio logo. Zhang Yuan, known as Bird, is seen as bright and warm. Bird can fly reflects his simple yet determined belief in pursuing dreams. The album symbolizes a boy assembling his dreams through talent and effort, finally soaring onto a radiant stage.
Project Duration: September to December 2025
Operation Flow: Unboxing: the sleeve subtly reveals Zhang Yuan, while the UV printed White reflects rainbow light.
Assembly: parts are detached and built into a flying bird using the silver printed manual, embodying the Bird can fly dream.
Interaction: tap the NFC chamber to access the digital album; the base stores a holographic CD with light shifting white graphics.
Creation: add spaceship stickers to transform the bird into a cosmic vessel.
Listening: unfold the poster style lyric booklet with color coded songs, completing the ritual of White.
Team Members: Art Director: Pine
Designer: Nap, Pom, Somei
Image Credits: PHOTO COPYRIGHT: CONS PROS