East Bloom Sephutheloana sa Tee ka Jiaqi Ding

Moralo oa East Bloom Sephutheloana sa Tee ka Jiaqi Ding ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2026

East Bloom Sephutheloana sa Tee

ka Jiaqi Ding

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #183277

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le East Bloom Sephutheloana sa Tee

East Bloom ke moralo oa sephutheloana bakeng sa phofo ea tee e omisitsoeng ka ho hoamisoa hang-hang. Sebōpeho sa sona se thehiloe holim'a tiiso ea setso ea Sechaena ea jade, ho kenyeletsoa motheo oa eona o lisekoere le konopo, 'me se phethetsoe ka mebala e bonolo ea macaron. Thepa e ka sehloohong ke polypropylene ea boemo ba lijo. Motheo oa lebokose o na le letšoao la brand le betliloeng ka mokhoa oa intaglio, kahoo sephutheloana se ka boela sa sebelisoa e le setempe. Sistimi ea mabokose a kenanang e fana ka likopano ho tloha ho li-capsule tse 8 ho isa ho tse 60. Sebōpeho sa lisekoere se lumella phofo hore e bokellane likhutlong tsa ka hare bakeng sa ho tšeloa ho laoloang.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

East Bloom Sephutheloana sa Tee ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. East Bloom Sephutheloana sa Tee e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. East Bloom Sephutheloana sa Tee e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Boholo le Phuthelo: 24.87 mm x 24.87 mm x 24.17 mm
Lithegi: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Theknoloji ya Tlhahiso: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Phephetso ya Moralo: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Dipatlisiso: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Kgothaletso: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Nako ya Projeke: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Tsamaiso ya Mosebetsi: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Litho tsa Sehlopha: Jiaqi Ding
Litlotla tsa Setshwantsho: Jiaqi Ding