Lithuanian Vodka Gold Moralo wa Sephutheloana sa Vodka by Studija Creata

Lithuanian Vodka Gold Moralo wa Sephutheloana sa Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2015

Lithuanian Vodka Gold Moralo wa Sephutheloana sa Vodka

by Studija Creata

Client: Stumbras

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Lithuanian Vodka Gold Moralo wa Sephutheloana sa Vodka

Bohloeki le ho hlaka ke dikarolo tsa mantlha tse bontshang boleng ba vodka. Di ne di lokela ho totobatswa ha ho ntjhafatswa Lithuanian Vodka Gold – moeta-pele wa mmaraka wa vodka Lithuania. Ka nako e tshwanang, dikarolo tse ding tsa boitsebiso ba naha di ile tsa kenyellwa – lebitso la Lithuanian Vodka ka boyona le ne le hloka kgetho ena. Mabaka a nnete a setso a fetoletswe tlhophisong ya sejoalejoale e hlwekileng. Hang ha boima ba leibole la kgale bo senywa ho theha mokgabiso o bobebe o betlilweng, kgauta e ile ya qala ho kganya ka mokgwa o kgabisang haholoanyane.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Lithuanian Vodka Gold Moralo wa Sephutheloana sa Vodka ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lithuanian Vodka Gold Moralo wa Sephutheloana sa Vodka e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lithuanian Vodka Gold Moralo wa Sephutheloana sa Vodka e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas