Stumbro Starka Moralo wa Botlolo le Dileibole by Studija Creata

Stumbro Starka Moralo wa Botlolo le Dileibole by Studija Creata is a highly esteemed winner of the very prestigious 2016 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2016

Stumbro Starka Moralo wa Botlolo le Dileibole

by Studija Creata

Client: Stumbras

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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The Design

About Stumbro Starka Moralo wa Botlolo le Dileibole

Setshwantsho sa Stumbro Starka se fetotshwe ka botlalo ka ho theha sengwe se felletseng ho tswa dikarolong tsa sona: ho tloha botlolong e ntjha ya khalase e lefifi e nang le sebopego se ikhethang, e kgabisitsweng ka mongolo o phahamisitsweng le leibole le ruileng le hlalositsweng polelo ya setso ya seno, ho isa ho sekoaelo sa botlolo se kgabisitsweng ka seakhela sa makhasi a sefate sa oke. Sebopuwa sa lekhokho se hlahile e le letshwao la tsebahatso. E tshwerwe kgarong e sa lebellwang ya moamohedi wa baeti, lekhokho le fetohile mophatlalatsi ya kgahlisang le ya hlohlang bakeng sa pale.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Stumbro Starka Moralo wa Botlolo le Dileibole ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Stumbro Starka Moralo wa Botlolo le Dileibole e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Stumbro Starka Moralo wa Botlolo le Dileibole ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By changing the image of Stumbro Starka, in essence, we created a whole from its parts: from the new, uniquely-shaped, dark glass bottle adorned with raised calligraphy and the rich label which tells the legend of the beverage, to the bottle stopper decorated with an oak leaf wreath.
By maintaining the black, white and red color scheme characteristic of the earlier Stumbro Starka, we wanted to create a reserved, but rich appearance to provide it with an impressive look that its predecessor may not have had.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags: Lithuanian, Starka, stork, ethnographic, design, Stumbras, Studija Creata
Production Technology: Glass bottle. Flexo printing.
Design Challenge: With both the shape of the bottle and the graphic elements, we strived to create associations which turn the wheel of time back a good century.
Research: As a symbol of recognition, we created the stork character. As the national bird, the stork - sometimes called a "starkus" in Lithuania - helps to strengthen its Lithuanian characteristics as well. Caught in the unexpected role of a hospitable innkeeper, the stork became an intriguing and appealing narrator for the story.
Inspiration: They say that in the old days, Lithuanian men would make Starka on the birth of their first son. An aged vodka in honor of the stork's delivery. Strong and special. Triple distilled rye vodka, with the leaves of apples and pears. Apples for richness and pears for a long, full life. Buried in an oak barrel, it would wait patiently for the son's wedding day.
Project Duration: Stumbro Starka was updated in 2015.
Operation Flow: For the revamp of Stumbro Starka, we want to blow the dust off this interesting and rich beverage. Our goal is for Starka to be known as the unique Lithuanian beverage that it is - one that you should be proud of treating guests to or bringing as a gift.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas