Alita Moralo wa Botlolo le Dileibole by Studija Creata

Alita Moralo wa Botlolo le Dileibole by Studija Creata is a highly esteemed winner of the very prestigious 2017 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2017

Alita Moralo wa Botlolo le Dileibole

by Studija Creata

Client: Mv Group

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Alita Moralo wa Botlolo le Dileibole

Sepheo se seholo sa ho rala hape ke ho eketsa tsebo ya lebitso la kgwebo ka kakaretso le ho totobatsa dipontsho tse ikhethang tse kang mekgwa ya tlhahiso ya kgale, didirisiwa tsa motheo le boleng. Phetoho e felletseng ya lebitso la kgwebo la ALITA e kenyelletsa botlolo e ntjha, logo e ntjhafaditseng, monograph, kepsule le moralo wa dileibole. Dihlahiswa tsena hona jwale di na le dintlha tse ngata tse ikhethileng bakeng sa sehlopha sa weine e fifatsang le shampeine ka ho kenya kgutso e bobebe ya kgale le tieo empa e ntse e boloka maikutlo a wa sejoale-joale le a bobebe ka kakaretso.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Alita Moralo wa Botlolo le Dileibole ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Alita Moralo wa Botlolo le Dileibole e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Alita Moralo wa Botlolo le Dileibole ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas