Appetisi Mosebetsi wa Mantlha: Sephutheloa sa Chisi by Fanny De Bray

Appetisi Mosebetsi wa Mantlha: Sephutheloa sa Chisi by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Appetisi Mosebetsi wa Mantlha: Sephutheloa sa Chisi

by Fanny De Bray

Client: APPETISI by Granarolo

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Appetisi Mosebetsi wa Mantlha: Sephutheloa sa Chisi

Mongolo wa Buka: Appetisi ke moralo wa sephutheloa bakeng sa mefuta ea chisi e seng e sehiloe. Mefuta ena e kenyelletsa dikhupu tsa chisi, chisi e hlotsoeng le likotoana tsa mozzarella. Sephutho se seng le se seng se entsoe ka polasetiki le se na le fensetere e bonahalang, e le hore chisi e ka bonoa ka ho toba ka hare. Litšoantšo tse hatisitsoeng li fa sehlahisoa se seng le se seng semelo sa sona le ho bontša ka ho hlaka mokhoa oo chisi e nngwe le e nngwe e sebelisoang kateng. Lebitso Appetisi le kopanya maikutlo a mararo: takatso ea ho ja, sesnaka se senyenyane, le tšebeliso e sebetsang. Moralo ona o hlahisa chisi e le phomolo e potlakileng le e bonolo, ’me diphutheloana tsena di rekisoa mabenkeleng a maholo a Europe.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Appetisi Mosebetsi wa Mantlha: Sephutheloa sa Chisi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Appetisi Mosebetsi wa Mantlha: Sephutheloa sa Chisi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Appetisi Mosebetsi wa Mantlha: Sephutheloa sa Chisi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray