KannuNaUm Mabitso A Veine by Giovanni Murgia - Redfish Adv

KannuNaUm Mabitso A Veine by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2019

KannuNaUm Mabitso A Veine

by Giovanni Murgia - Redfish Adv

Client: Cantina Ogliastra

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About KannuNaUm Mabitso A Veine

Sebopeho sa mabitso a veine ea KannuNaUm se khetholloa ka mokhoa oa eona o ntlafalitsoeng le o fokolang, o fumanoang ka ho batla matšoao a ka emelang nalane ea bona. Tšimo, moetlo le takatso ea bahapi ba veine ba Lefatše la Bophelo bo bolelele li hlakoloa meqolong ena e 'meli e hokahaneng. Ntho e ngoe le e ngoe e ntlafatsoa ke moralo oa morara oa lilemo tse lekholo o seng o entsoe ka mokhoa oa khauta o tšolotsoeng ho 3D. Moralo oa li-iconography o emelang nalane ea veine tsena le nalane ea tsona ea naha eo e tsoetsoeng ho eona, Ogliastra Lefats'e la Centenaries Sardinia.

The Recognition

About the Moputso oa Silevera oa A' Design Award

KannuNaUm Mabitso A Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. KannuNaUm Mabitso A Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. KannuNaUm Mabitso A Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions & Packaging: The labels are 120 mm x 130 mm
Tags: wine, history, label, sardinia, italy
Production Technology: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Design Challenge: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Research: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiration: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Project Duration: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Operation Flow: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Image Credits: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver