All Mies Packaging Mosebetsi oa Sehlooho: Sepakete sa Liwashi tsa Letsoho by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2019
All Mies Packaging Mosebetsi oa Sehlooho: Sepakete sa Liwashi tsa Letsoho
by Walmir Luz
Client: All Mies
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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The Design
About All Mies Packaging Mosebetsi oa Sehlooho: Sepakete sa Liwashi tsa Letsoho
Mongolo oa Buka: All Mies ke moralo oa sepakete bakeng sa liwashi tsa letsoho. Lebokoso le hahiloe ka likarolo tse ngata tsa pampiri e thata, e nang le sebaka se khaotsoeng bohareng moo watch e lulang teng. Lebanta le tšesane la rabara le lula ka har'a mekoallo e menyenyane 'me le tšoaretse likarolo tsena hammoho. Sekoahelo se ka ntle se koahela setsi 'me se ngotsoe ka letšoao la khoebo (brand identity). Sekoahelo se ka sutuloa kapa sa buloa ho tsoa ka morao ka ntho e tšoaretsoeng (tab). Ha lebanta la rabara le tlosoa, likarolo tsena lia arohana 'me tsa pepesa watch. Sebopeho sena sa likarolo se hlohelloa ke mefuta ea topographic e sebelisoang tichabetsong ea meralo (model making).
The Recognition
About the Moputso oa Boronse oa A' Design Award
All Mies Packaging Mosebetsi oa Sehlooho: Sepakete sa Liwashi tsa Letsoho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. All Mies Packaging Mosebetsi oa Sehlooho: Sepakete sa Liwashi tsa Letsoho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. All Mies Packaging Mosebetsi oa Sehlooho: Sepakete sa Liwashi tsa Letsoho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
- Dimensions & Packaging
- Width 2-3/4" x Depth 5/8" x Height 11"
- Tags
- watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
- Production Technology
- The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
- Design Challenge
- As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
- Research
- The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
- Inspiration
- The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
- Project Duration
- October 2018 to January 2019. Los Angeles/CA, USA
- Operation Flow
- When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
- Patents
- All Mies LLC © 2019 | All Rights Reserved
- Team Members
- Creative Director: Walmir Luz
Designer: Philip Paul - Image Credits
- Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC
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