Kailani Ho Hokela Ka Magnesium by Arome Agency

Kailani Ho Hokela Ka Magnesium by Arome Agency is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Kailani Ho Hokela Ka Magnesium

by Arome Agency

Client: Arome

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

61,895
Verified Award Winner
Verify Award Status for #76945

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kailani Ho Hokela Ka Magnesium

Mesebetsi ea Arome Agency mabapi le boits'oaro ba litšoantšo le mohala oa bonono bakeng sa lipakete tsa Kailani li thehiloe ho moralo o fokolang le o hloekileng. Minimalism ena e tsamaellana le sehlahisoa se nang le motsoako o le mong feela, magnesium. Mofuta o khethiloeng o matla ebile o ngotsoe. E tšoaea matla a liminerale tse nang le liminerale le matla a sehlahisoa, e khutlisetsang matla le matla ho bareki.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Kailani Ho Hokela Ka Magnesium ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Kailani Ho Hokela Ka Magnesium e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kailani Ho Hokela Ka Magnesium ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kailani was created to offer you a 100% natural magnesium supplementation method that is easily absorbed through the skin. Transdermal application is the safest and most effective way to raise bodies magnesium level. Kailani takes pride in the quality and effectiveness of its products.

Presented in environmentally friendly packaging, the Kailani product range is suitable for the whole family and has been designed to promote health and well-being.
Dimensions & Packaging: Magnesium oil and gel : 100 ml
Size of the labels : 3,5 x 8 cm

Magnesium flakes : 500g
Size of the labels : 7 x 11,5 cm
Tags: Minimal, Health, Sport, Modern, Natural
Production Technology: Arome Agency has created waterproof and oilproof labels for a better and easier use of the product. Arome wanted usefull packagings that can be both used at home and in traveling. Arome needed small and resistant packagings that fits every style of use.
Design Challenge: The challenge for the creation of this packaging is that this product is new market. So we needed to work on a design that is in tune with our times, and our values : sobriety, efficiency...
But on another side, customers that are looking for that kind of product known what they wanted. So we needed to be right on the promise of the product and create a packaging who will meet all the customer's expectations.
Research: The labels are composed of the identity of Kailani, created by us, and the name of the product.
We have combines the modernity, the sobriety and a reminder of the sea, where does this magnesium comme from, with the wave.
The new consumer trends is centered on the search of well being, staying healthy and used the most natural products you can.
The use of the wave on our label is also really important cause the sea is a symbol of well being and peace. It reminds the consumer that the product is natural and good for him and is body.
Inspiration: Inspired by minimal packaging like health and sport's one. Arome Agency tried to create modern identity and packaging, attractive to young people who tried to live a healthy life.
Project Duration: The project started on november 2018 in Avignon. And it ended on april 2019 in Avignon too. it takes us 5 months to create the identity, the packagings and also a website shop for Kailani products.
Operation Flow: Arome has created a modern packaging that is really attractive and in the mood of our time. The packaging needs to be reassuring and understandable really easily cause it targets consummers that are looking for a healthy and athletic life.
The use of the products is very easy and quick.
Team Members: Delphine Goyon
Catherine Alamy
Rémi Vicente