Cedea - Dolomites' Luxury Mineral Water Metsi A Nang Le Libotlolo Tsa Khalase ka Nick Pitscheider and Sharon Hassan

Moralo oa Cedea - Dolomites' Luxury Mineral Water Metsi A Nang Le Libotlolo Tsa Khalase ka Nick Pitscheider and Sharon Hassan ke mohlodi oa khau e hlomphehang haholo ya 2019 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2019

Cedea - Dolomites' Luxury Mineral Water Metsi A Nang Le Libotlolo Tsa Khalase

ka Nick Pitscheider and Sharon Hassan

Moreki: Nick Pitscheider

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

49,818

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #78016

Hlahloba Ditshebeletso Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Cedea - Dolomites' Luxury Mineral Water Metsi A Nang Le Libotlolo Tsa Khalase

Moralo oa metsi a Cedea o bululetsoe ke Ladin Dolomites le litšōmo tse mabapi le ts'ebetso ea leseli la tlhaho Enrosadira. Ka lebaka la liminerale tsa bona tse ikhethang, li-Dolomites li khanya ka 'mala o mofubelu, o tukang ha letsatsi le chaba le ha letsatsi le likela, 'me li fana ka sebaka sa boselamose. Ka "ho tšoana le Serapa sa Boselamose sa Lirosa", sephutheloana sa Cedea se ikemiselitse ho hapa motsotso ona. Sephetho ke botlolo ea khalase e etsang hore metsi a phatsime le ho phatloha ho be le phello e makatsang. Mebala ea botlolo e reretsoe ho tšoana le khanya e khethehileng ea Dolomites e hlatsoitsoeng ka bofubelu ba liminerale le boputsoa ba leholimo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Cedea - Dolomites' Luxury Mineral Water Metsi A Nang Le Libotlolo Tsa Khalase ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Cedea - Dolomites' Luxury Mineral Water Metsi A Nang Le Libotlolo Tsa Khalase e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Cedea - Dolomites' Luxury Mineral Water Metsi A Nang Le Libotlolo Tsa Khalase ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Boholo le Phuthelo: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Lithegi: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Theknoloji ya Tlhahiso: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Phephetso ya Moralo: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Dipatlisiso: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Kgothaletso: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Nako ya Projeke: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Tsamaiso ya Mosebetsi: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Diphatente: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Litho tsa Sehlopha: Nick Pitscheider
Sharon Hassan
Litlotla tsa Setshwantsho: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).