Bakers Dozen Egg Carton Kotara ea Mahe by Randy Ludacer

Bakers Dozen Egg Carton Kotara ea Mahe by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Bakers Dozen Egg Carton Kotara ea Mahe

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

32,316

Verified Award Winner

Verify Award Status for #87428

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bakers Dozen Egg Carton Kotara ea Mahe

Kotara ea Mahe ea Baker's Dozen ke kotara e entsoeng ka pulp e bopiloeng e ka sebelisoang hape e tšoarang mahe a 13. Mahe a hlophisitsoe ka mela e 'meli ea a mane le mola oa a mahlano lipakeng tsa ona. Kotara e entsoe ka pampiri e sebelisitsoeng bocha ka 100 lekholong, ho sebelisoa mokhoa oa setso oa likhoele tsa pampiri e bopiloeng. Mechine e meholo ea ho paka e sebetsana le lipalo tse leng makhetlo tsa mahe, kahoo kotara ea mahe a 13 e reretsoe bahlahisi ba banyenyane ba pakang mahe ka matsoho lifensetereng tsa mapolasi le mebarakeng ea balemi. Logo e khatelitsoeng e boloka bokaholimo bo boreleli, kahoo balemi ba ka eketsa lilebole tsa bona.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Bakers Dozen Egg Carton Kotara ea Mahe ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Bakers Dozen Egg Carton Kotara ea Mahe e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Bakers Dozen Egg Carton Kotara ea Mahe ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)