Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee by Xiang Qian, Deng Zhehao and Yao Wenliang

Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee by Xiang Qian, Deng Zhehao and Yao Wenliang is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee

by Xiang Qian, Deng Zhehao and Yao Wenliang

Client: Rufy Design

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

21,867

Verified Award Winner

Verify Award Status for #87642

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee

Pony Pack Tea ke moralo oa sephuthelo sa mpho o entsoeng bakeng sa tee ea boleng bo phahameng. Mohopolo ona o latela histori e telele ea ho etsa tee, moo mekhoa ea setso e bolokiloeng ebe e kopantsoe le tsamaiso ea sejoale-joale ea tlhahiso. Litlhaku tsa Sechaena tse ngotsoeng ka mekhoa ea linako tse fapaneng li behiloe holim'a bokaholimo ho hlahisa boleng bo tsamaisoang ho pholletsa le nako. Sethatho se kenyelletsa lebokose le mokotla oa lesela o koaloang ka lehutla la thapo e hlomelang. Ho sebelisoa pampiri e bonolo e nang le sebopeho, ka khatiso ea sekrini, ho penta ka boronse le ho khabisa ka ho phahamisa. Libopeho li hopotsa likolomo tsa tee le mahoenya a tee.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pony Pack Tea Primary Function: Sephuthelo sa Lebokose la Mpho ea Tee ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensions & Packaging: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tags: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Production Technology: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Design Challenge: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Research: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiration: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Project Duration: 2017-2017.9 changsha, hunan province, China
Operation Flow: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Team Members: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Image Credits: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。