Huanghongying Mosebetsi wa Mantlha: Sepakete sa Tee by Wei Dai and Kun Luo is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2020
Huanghongying Mosebetsi wa Mantlha: Sepakete sa Tee
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
- 21,398
- Verified Award Winner
- Verify Award Status for #87649
The Design
About Huanghongying Mosebetsi wa Mantlha: Sepakete sa Tee
Mongolo wa Buka: Huanghongying ke moralo wa sepakete bakeng sa tee e hlahisoang dithabeng tsa Guizhou. Lebokose la ka ntle le entsoe ka kathone e bobebe, e leng ntho e bonolo ho e jara, ho e isa hokae kapa hokae le ho e ntlafatsa hape (recycle). Tee e arotsoe ka mekotlana e nyenyane e arohaneng, e leng hore karolo e 'ngoe le e 'ngoe e ka nkoa ntle le ho ama tse ling. Litšoantšo tse tataisitsoeng ka letsoho li koahetse holim'a lebokose ebile li bontša boemo ba leholimo la thaba ea tee, tikoloho ea tlhaho ea sebaka seo le mekhoa e sebelisoang ho hōlisa tee ka serapeng sa tee. Lintlha tsa bohlokoa li ngotsoe pel'a litšoantšo tsena. Moralo ona o dumella bareki ho bona moo tee e tsoang teng le boleng ba eona.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Huanghongying Mosebetsi wa Mantlha: Sepakete sa Tee ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Huanghongying Mosebetsi wa Mantlha: Sepakete sa Tee e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Huanghongying Mosebetsi wa Mantlha: Sepakete sa Tee e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
- Dimensions & Packaging
- Width345mm x Depth 165mm x Height 85mm
- Tags
- tea ,packaging, beverage, illustration, Graphics, Environmental
- Production Technology
- The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking. - Design Challenge
- The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
- Research
- In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
- Inspiration
- In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
- Project Duration
- The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
- Team Members
- Designer:Wei Dai
Creative Director:Kun Luo - Image Credits
- Designer Wei DAI,Huanghongying,2017
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