East Side Biri Ea Mesebetsi Ea Matsoho Ea Italy ka Roberto Terrinoni

Moralo oa East Side Biri Ea Mesebetsi Ea Matsoho Ea Italy ka Roberto Terrinoni ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

East Side Biri Ea Mesebetsi Ea Matsoho Ea Italy

ka Roberto Terrinoni

Moreki: Roberto Terrinoni

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

12,679

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #88185

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le East Side Biri Ea Mesebetsi Ea Matsoho Ea Italy

Jeme ea biri toropong e nyane bohareng ba Italy, biri e 'ngoe le e' ngoe e na le pale, pale e 'ngoe le e' ngoe e phetoa ka lebokoseng la eona. Le mokhoa oa ho etsa lintho ka bokhabane le ho ba mekhoa e metle, mokhoa oa ho etsa litšoantšo o lumella ho kenyelletsa lintho tse ling tse bonts'ang tlhahiso ea sehlahisoa, joalo ka ha ho buuoa ka moelelo oa lebitso, mofuteng oa biri le metsoako ea lona. Moralo oa logo, o emelang boits'oaro ba khoebo, o ipapisitse le sebopeho se bonolo. Sebopeho sena se ile sa qopitsoa ka ho felisoa ha mabitso le mokhoa oa letšoao la biri e 'ngoe le e' ngoe e sebelisang mokhoa o hlophisitsoeng o mebala-bala le oa heraldic.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

East Side Biri Ea Mesebetsi Ea Matsoho Ea Italy ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. East Side Biri Ea Mesebetsi Ea Matsoho Ea Italy e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. East Side Biri Ea Mesebetsi Ea Matsoho Ea Italy e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Boholo le Phuthelo: 8,5x9 cm
Lithegi: beer, collage, packaging, label, italy,
Theknoloji ya Tlhahiso: Paper, off-set print, screen printing polishing
Phephetso ya Moralo: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Dipatlisiso: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Kgothaletso: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Nako ya Projeke: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Tsamaiso ya Mosebetsi: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Litlotla tsa Setshwantsho: video by east side brewing