Iridescent Ho Kenya Tee ka Chieh Yu Chiang

Moralo oa Iridescent Ho Kenya Tee ka Chieh Yu Chiang ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Iridescent Ho Kenya Tee

ka Chieh Yu Chiang

Moreki: Pin Shiang Tea Co., Ltd

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

12,584

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #88575

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Iridescent Ho Kenya Tee

Morero ona o kopanya bonono le bochabela le bophirima, mokhoa oa bophelo le setso ho ea setšoantšong se le seng, e sebelisa lits'oants'o tsa enke ka mebala e hlakileng le lisebelisoa tse fapaneng le mekhoa ea khatiso. Matla a metsu ea borashe le 'mala oa enke li emela tatso ea tee ea Taiwan, mebala e hlakileng le filimi e benyang e emela lintlha tse phahameng. Moriti le mabone, bokhabane ebile mohopolo oa mantlha oa moralo ona. Ho senya setšoantšo sa litloaelo tsa tee, setereke sena se lekeha ho sebelisa mokhoa o mocha oa ho ngola le meralo ea ho e tsebisa meloko e fapaneng le lefats'e.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Iridescent Ho Kenya Tee ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Iridescent Ho Kenya Tee e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Iridescent Ho Kenya Tee e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Boholo le Phuthelo: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Lithegi: Iridescent, Tea, Art, Shadow, Light, Packaging design
Theknoloji ya Tlhahiso: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Phephetso ya Moralo: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Dipatlisiso: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Kgothaletso: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Nako ya Projeke: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Tsamaiso ya Mosebetsi: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Litho tsa Sehlopha: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Litlotla tsa Setshwantsho: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao