Mi Bluetooth Headset Mini Primary Function: Meaho ea Sethunya sa Litsebe ka Xiaomi

Moralo oa Mi Bluetooth Headset Mini Primary Function: Meaho ea Sethunya sa Litsebe ka Xiaomi ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Mi Bluetooth Headset Mini Primary Function: Meaho ea Sethunya sa Litsebe

ka Xiaomi

Moreki: Xiaomi

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

25,065

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #89158

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Mi Bluetooth Headset Mini Primary Function: Meaho ea Sethunya sa Litsebe

Mi Bluetooth Headset Mini ke meaho e entsoeng bakeng sa sethunya sa litsebe se senyenyane sa lipapali. Kokoana ea sethunya sa litsebe e bonolo 'me e na le konopo e le 'ngoe e chitja. Meaho e sebelisa litšoantšo tsa libini tse tsebahalang, kahoo kokoana e chitja e balloa e le hlooho 'me konopo e le molomo o buletsoeng. Sephetho se supa sebini kapa motsamaisi oa 'mino, 'me se fana ka semelo ho sehlahisoa se bonolo. Poleiti ea PET e tšoere sethunya sa litsebe le motsamaisi ka pele, ha likhoele li lula li patiloe. Sekoahelo sa pampiri se boloka sebopeho se tiile. Moralo o rerile ho khahla basebelisi ba lipakeng tsa lilemo tse 18 ho isa ho tse 29.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Mi Bluetooth Headset Mini Primary Function: Meaho ea Sethunya sa Litsebe ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Mi Bluetooth Headset Mini Primary Function: Meaho ea Sethunya sa Litsebe e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Mi Bluetooth Headset Mini Primary Function: Meaho ea Sethunya sa Litsebe ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Boholo le Phuthelo: dimension: height 79mm, Length 110mm, width 28mm
Lithegi: Handset, electronic, packaging, colorful, musician
Theknoloji ya Tlhahiso: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Phephetso ya Moralo: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Dipatlisiso: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Kgothaletso: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Nako ya Projeke: The project started in April 2018 and finished in April 2019 in Beijing, China
Tsamaiso ya Mosebetsi: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Diphatente: Copyrights belong to Xiaomi, 2019
Litho tsa Sehlopha: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Litlotla tsa Setshwantsho: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge