Beautiful Life Mosebetsi wa Sehlooho: Sepakete sa Mothball ka Pica Packaging Design Lab

Moralo oa Beautiful Life Mosebetsi wa Sehlooho: Sepakete sa Mothball ka Pica Packaging Design Lab ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Beautiful Life Mosebetsi wa Sehlooho: Sepakete sa Mothball

ka Pica Packaging Design Lab

Moreki: Beijing Lvsan Chemistry Co.Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

10,060

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #89378

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Beautiful Life Mosebetsi wa Sehlooho: Sepakete sa Mothball

Mongolo wa Buka: Beautiful Life ke moralo wa sepakete bakeng sa mothball e rekisoang China. Sepakete sa mothball se laoloa ka thata, kahoo lihlahiswa tse ngata mmarakeng li shebahala li tshwana. Beautiful Life e sebedisa lets'oao la calligraphy, lipalesa tsa peach le setshwantsho se hlahang thakong ea khale ea China. Fensetere ea ho buleha e na le sebopeho sa serurubele/bat, letshwao la setso la tlhohonolofatso. Tini e hatisoa ka mebala e robeli, mme lebokoso la pampiri le betlilwe ebile le kwahetswe ka gauda. Tini e kwalletse monko mme e ka bolokwa ebile e ka sebediswa hape. Sekwahelo se patilweng ka hare se etsa hore sejana se be thata hore bana ba se bule.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Beautiful Life Mosebetsi wa Sehlooho: Sepakete sa Mothball ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Beautiful Life Mosebetsi wa Sehlooho: Sepakete sa Mothball e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Beautiful Life Mosebetsi wa Sehlooho: Sepakete sa Mothball e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Boholo le Phuthelo: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Lithegi: Packaging, China, Culture, Daily chemicals, Household, Mothball
Theknoloji ya Tlhahiso: 8-color tinplate printing
Carving on paper
Gilding over paper
Phephetso ya Moralo: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Dipatlisiso: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Kgothaletso: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Nako ya Projeke: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Tsamaiso ya Mosebetsi: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Litho tsa Sehlopha: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Litlotla tsa Setshwantsho: Shuwei Qi and Rijiang Wang, 2019.