Lidu Sorghum Baijiu Mosebetsi oa Sehlooho: Sepakete sa Joala ka Wen Liu and Bo Zheng

Moralo oa Lidu Sorghum Baijiu Mosebetsi oa Sehlooho: Sepakete sa Joala ka Wen Liu and Bo Zheng ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2020

Lidu Sorghum Baijiu Mosebetsi oa Sehlooho: Sepakete sa Joala

ka Wen Liu and Bo Zheng

Moreki: Shenzhen Oracle Creative Design Co., Ltd

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

18,031

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #89771

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Lidu Sorghum Baijiu Mosebetsi oa Sehlooho: Sepakete sa Joala

Mongolo oa Buka: Lidu Sorghum Baijiu ke moralo oa sepakete bakeng sa joala la sorghum la Machaena. Botlolo e entsoe ka khalase ea kristale e penteiloeng ka 'mala o motala, 'me lebole la botlolo le lebole la molala li sebelisa pampiri e khethehileng e tsofetseng. Sekoahelo se kopanya tšepe le polasetiki, athe lebokose la kantle le entsoe ka pampiri e khethehileng e ntsho e nang le mekhoa ea gauda le e ntsho. Sepakete se na le bolelele ba 70 mm, bophara ba 70 mm le bophahamo ba 260 mm. Sebopeho se thehiloe holim'a mohlala oa mantlha oa botlolo 'me se latela mokhoa oa sejoale-joale oa bonolo. Lisebelisoa tse nolofalitsoeng li fokotsa lithole 'me li lumellana le tatso ea bareki ba banyenyane.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Lidu Sorghum Baijiu Mosebetsi oa Sehlooho: Sepakete sa Joala ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Lidu Sorghum Baijiu Mosebetsi oa Sehlooho: Sepakete sa Joala e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Lidu Sorghum Baijiu Mosebetsi oa Sehlooho: Sepakete sa Joala e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Boholo le Phuthelo: The packaging size is 70mm in length, 70mm in width and 260mm.
Lithegi: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Theknoloji ya Tlhahiso: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Phephetso ya Moralo: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Dipatlisiso: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Kgothaletso: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Nako ya Projeke: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Tsamaiso ya Mosebetsi: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Litho tsa Sehlopha: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Litlotla tsa Setshwantsho: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018