Yingjiagong Baijiu Primary Function: Sephuthelo sa Lino tse Nooang by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2020
Yingjiagong Baijiu Primary Function: Sephuthelo sa Lino tse Nooang
Client: Anhui Yingjiagong Jiu Co., Ltd
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #89960The Design
About Yingjiagong Baijiu Primary Function: Sephuthelo sa Lino tse Nooang
Yingjiagong Baijiu ke moralo oa sephuthelo sa joala ba Sechaena bo ncheleng. Sebopeho sa Thaba ea Dabie se sebelisoa e le seo e leng karolo ea sehlooho ea moralo. Setšoantšo sa moqoqotso oa Sechaena se tloaelehileng le ho taka mela li kopantsoe ho theha setšoantšo sa thaba. Sebaka se seholo se sesoeu se sebelisoa, 'me botala ke 'mala oa sehlooho. Lebokose la ka ntle le entsoe ka polasetiki ho fokotsa litšenyehelo le ho lumella ho sebelisoa hape. Botlolo le sekoahelo li entsoe ka letsopa le nang le mokhabiso o fafalitsoeng. Lebokose le lekana 136 mm ka bolelele, 136 mm ka bophara le 290 mm ka bophahamo. Moralo o hlahisa tikoloho ea tlhaho ea ho belisa moqhaphe oa moralo oa ho ntša joala.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Yingjiagong Baijiu Primary Function: Sephuthelo sa Lino tse Nooang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Yingjiagong Baijiu Primary Function: Sephuthelo sa Lino tse Nooang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Yingjiagong Baijiu Primary Function: Sephuthelo sa Lino tse Nooang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- Dimensions & Packaging
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- Tags
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- Production Technology
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- Design Challenge
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- Research
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- Inspiration
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- Project Duration
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- Operation Flow
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- Team Members
- Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
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