Aava Li-Supplement by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Aava Li-Supplement

by Maja Maksimovic

Client: Aavalabs

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Aava Li-Supplement

Liphutheloana tsa li-label le lebokose bakeng sa mofuta oa lijo tsa bophelo bo botle tse nang le metso e matla ho Nordics. Moqapi o lokela ho ba le tlhaho ea tlhaho, haholo-holo ho nahana ka metsoako ea tlhaho. Lihlopheng tsa palo ea batho ke banna le basali ba lilemong tsa bona tsa 30, 40s, 50s le 60s. Lebokose le hatisitsoe pampiring e nang le matt celloglaze finish. Leha polasetiki e bonaletsang e khetheloa setshelo hobane ke polasetiki ea bohlokoa ka ho fetisisa ka mor'a hore e sebelisoe hape.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Aava Li-Supplement ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Aava Li-Supplement e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Aava Li-Supplement ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
Dimensions & Packaging: Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm
Tags: Packaging, Supplement, Health, Nature, Vitamins
Production Technology: The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
Design Challenge: In terms of design, the challenge was merging different varieties of plants into one
Research: Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
Inspiration: A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
Project Duration: The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
Team Members: Maja Maksimovic, Otso Kääriäinen
Image Credits: Aavalabs