Creative Trade Mark Sephutheloana sa Mahe a Linotši by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2020
Creative Trade Mark Sephutheloana sa Mahe a Linotši
Client: Lithuanian local bee farm Honey Moon
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #91735The Design
About Creative Trade Mark Sephutheloana sa Mahe a Linotši
The Botanic ke moralo oa sephutheloana sa mahe a linotši a tala a hlahisoang ka nkho ea khalase ea 380 ml. Leibole e entsoe ka pampiri e botala bo lefifi e sa manehoang 'me e bopiloe ka debossing ea maemo a mangata le hexagon e sehiloeng ka die-cut, sebopeho se hopotsang lehae la linotši. Likarolo tsa silkscreen e sa benyeng le foil e khanyang e hloekileng li eketsa phapang holim'a bokamorao bo lefifi. Hangtag e menngoeng ea mahlakore a mabeli e nkile tlhaloso ea sehlahisoa. Nkho e 'ngoe le e 'ngoe e koaloa ka sekoahelo sa patsi se entsoeng ka matsoho ho tsoa patsing ea linden, sefate seo motsoako oa sona o bokelloang ke linotši. Moralo ona o bonahatsa bohloeki ba mahe a linotši a tala.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Creative Trade Mark Sephutheloana sa Mahe a Linotši ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Creative Trade Mark Sephutheloana sa Mahe a Linotši e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Creative Trade Mark Sephutheloana sa Mahe a Linotši e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Dimensions & Packaging
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Tags
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Production Technology
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Design Challenge
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Research
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Inspiration
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Project Duration
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Operation Flow
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Team Members
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Image Credits
- Photo: Produck, MIndaugas Norkaitis
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