India Packaging Sephutheli sa Sehlahisoa ka Xiaomi

Moralo oa India Packaging Sephutheli sa Sehlahisoa ka Xiaomi ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

India Packaging Sephutheli sa Sehlahisoa

ka Xiaomi

Moreki: Xiaomi

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

31,594

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #92159

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le India Packaging Sephutheli sa Sehlahisoa

India Packaging ke sistimi ea ho phutha e entsoeng bakeng sa mola oa lihlahisoa tsa elektroniki tsa bareki tse rekisoang 'marakeng oa India. Moralo ona o sebelisa lebala la 'mala oa lamunu le o motšo o fapaneng ho ekelletsa phello ea pono le ho bonahatsa 'mala oa mantlha oa letšoao. Sebaka se ikhethileng lebokoseng ka leng se na le boitsebiso ba letšoao, kahoo setaele se le seng se bolokoa lihlahisoa tse fapaneng ka mefuta le boholo. Sebopeho se hlakileng ka pele se hlahisa tlhahisoleseling ea bohlokoa ea sehlahisoa, pontšo le lintlha tse ka sehloohong tsa thekiso. Lebokose ka leng le entsoe ka pampiri, le sehiloe le ho mena hore le fumane sebopeho.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

India Packaging Sephutheli sa Sehlahisoa ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. India Packaging Sephutheli sa Sehlahisoa e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. India Packaging Sephutheli sa Sehlahisoa ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Boholo le Phuthelo: dimension height 30-120, Length 50-95, width 32-50mm
Lithegi: electronic, orange, colorful, technology
Theknoloji ya Tlhahiso: material: Paper Structure: paper die cut and fold to box.
Phephetso ya Moralo: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Dipatlisiso: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Kgothaletso: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Nako ya Projeke: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Tsamaiso ya Mosebetsi: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Diphatente: Copyrights belong to Xiaomi, 2019
Litho tsa Sehlopha: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Litlotla tsa Setshwantsho: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge