Love&wash Primary Function: Ho paka thepa by Alexander Cherkasov

Love&wash Primary Function: Ho paka thepa by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Love&wash Primary Function: Ho paka thepa

by Alexander Cherkasov

Client: Love&wash

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: Ho paka thepa

Book Text: Love&wash ke moralo oa ho paka thepa bakeng sa mefuta e fapaneng ea lihlahisoa tsa ho hlatsoa, ho kenyeletsoa liphofo tsa ho hlatsoa, jele ea ho hlatsoa, likhetjhu le sesebelisoa sa ho tlosa litšila. Mohopolo ona o hlahisa tlhokomelo ka papiso e bonolo ea liaparo tse kopantsana. Sethathong sa phofo bakeng sa masela a nang le mebala, khai ea T e sootho le hempe ea denim li a kopanela. Litlhaku tsa loko li hatelloa hammoho ho pheta mohopolo o le mong. Mebala ea morao e arola lihlahisoa, ha mongolo o boputsoa o supa botjha le bohloeki. Sepakiso se entsoe ka khatiboto le polasetiki, 'me lisebelisoa tse ka bolang ka har'a mobu li reriloe.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Love&wash Primary Function: Ho paka thepa ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Love&wash Primary Function: Ho paka thepa e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Love&wash Primary Function: Ho paka thepa ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin