Ccpuerh Tea Ts'ebetso ea Mantlha: Sepakete sa Tee by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Ccpuerh Tea Ts'ebetso ea Mantlha: Sepakete sa Tee

by Somethink Brand

Client: Ccpuerh

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

12,015
Verified Award Winner
Verify Award Status for #92660

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ccpuerh Tea Ts'ebetso ea Mantlha: Sepakete sa Tee

Mongolo oa Buka: Ccpuerh Tea ke moralo oa sepakete bakeng sa mefuta ea tee e hatelitsoeng le e lokolohileng. Sejana ke can e sephethephethe ea aluminium e nang le sekoahelo se koahelitsoeng ka gauda ka mokhoa oa electroplate, moralo o na le mmala o kang oa boronse le mongolo o hatisitsoeng ka mokhoa oa silk-screen. Can e na le bophara ba 80 mm, bolelele ba 'mele ba 70 mm le bolelele ba sekoahelo ba 10 mm. Libopeho tse tharo tse hatisitsoeng, e leng sephethephethe, e nang le mahlakore a mangata (prismatic) le e kang khutlo-tharo, li tšoaea tee e nyane e sephethephethe, tee e nyane e nang le sekwere le tee e lokolohileng. Mebala e fapaneng ea can e bontša mekhahlelo e fapaneng ea ho hola ha tee, e leng se etsang hore bareki ba khone ho hlokomela sehlahisoa ka seng kapele. Moralo ona o fa tee ea setso ponahalo e bonolo le ea sejoale-joale.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Ccpuerh Tea Ts'ebetso ea Mantlha: Sepakete sa Tee ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Ccpuerh Tea Ts'ebetso ea Mantlha: Sepakete sa Tee e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Ccpuerh Tea Ts'ebetso ea Mantlha: Sepakete sa Tee e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Dimensions & Packaging: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Tags: Packaging, tea, color, fashion, youth
Production Technology: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Design Challenge: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Research: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Inspiration: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Project Duration: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Operation Flow: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
KC To
Image Credits: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.