Darin Ho Paka Lijo Tsa Bophelo Bo Botle Tsa Korea ka Heesoo Son and Seoyeon Yoon

Moralo oa Darin Ho Paka Lijo Tsa Bophelo Bo Botle Tsa Korea ka Heesoo Son and Seoyeon Yoon ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2020

Darin Ho Paka Lijo Tsa Bophelo Bo Botle Tsa Korea

ka Heesoo Son and Seoyeon Yoon

Moreki: Darin

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

39,886

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #92688

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Darin Ho Paka Lijo Tsa Bophelo Bo Botle Tsa Korea

Darin e etselitsoe ho lokolla batho ba sejoale-joale hore ba se ke ba tsilatsila ho reka lijo tsa setso tsa Korea sechabeng sa mokhathala, e nang le litlhaloso tse bonolo le tse hlakileng tsa ho fana ka liphutheloana ho maikutlo a batho ba sejoale-joale, ho fapana le litšoantšo tse sa sebelisoeng tse sebelisitsoeng ke mabenkele a setso a lijo tsa bophelo bo botle tsa Korea. . Moralo oohle o entsoe ka sepheo sa ho potoloha ha mali, o bona sepheo sa ho fana ka matla le bophelo bo botle ho ba 20s le ba 30s ba khathetseng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Darin Ho Paka Lijo Tsa Bophelo Bo Botle Tsa Korea ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Darin Ho Paka Lijo Tsa Bophelo Bo Botle Tsa Korea e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Darin Ho Paka Lijo Tsa Bophelo Bo Botle Tsa Korea ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Boholo le Phuthelo: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Lithegi: package design, korea, graphic design, pattern, healthcare, branding
Theknoloji ya Tlhahiso: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Phephetso ya Moralo: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Dipatlisiso: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Kgothaletso: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Nako ya Projeke: The project started in September 2018 in Korea and finished in November 2018
Tsamaiso ya Mosebetsi: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Litho tsa Sehlopha: Heesoo Son
Seoyeon Yoon
Litlotla tsa Setshwantsho: Heesoo Son and Seoyeon Yoon