Xarin Lebitso la Veine by Albert Fedchenko

Xarin Lebitso la Veine by Albert Fedchenko is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Xarin Lebitso la Veine

by Albert Fedchenko

Client: AA Winery

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xarin Lebitso la Veine

Xarin ke letoto la mangolo a entsoeng bakeng sa mefuta e fapaneng ea veine ea polasi. Lengolo ka leng le lekana milimithara e 30 ho isa ho e 135 mme le kopanya jiometri e sa tloaelehang le sebopeho se khutšoane. Sebopeho se nkiloe ho sesebelisoa sa tekanyo ea joala le ho meqomo e melelele e sebelisoang bakeng sa ho butsoisa veine, mme se latela mekhoabo ea botlolo. Mangolo a hlahisoa ho pampiri e nang le sebopeho ka khatiso ea flexographic le vanishe e phatsimang e phahamisitsoeng. Lebokose la mpho la milimithara e 100 ho isa ho e 330 le entsoe ka lehong. Sepheo ke ho etsa hore ho pakoa ho be bonolo ho hlokomeloa har'a mangolo a mangata a veine libakeng tsa thekiso.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Xarin Lebitso la Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Xarin Lebitso la Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Xarin Lebitso la Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main objective was to highlight arin packaging among the variety of labels at points of sale.Therefore, the label has an unique geometry and maximally concise design.
Dimensions & Packaging: label 30 x 135 / box 100 x 330
Tags: Label, Wine, Glass bottle, laconicism, Farm product, eco
Production Technology: Textured paper, flexo printing, volume glossy varnish. Gift wrap "Reserve" is made from wood. Now we are working on manufacturing from plastic with a wooden texture.
Design Challenge: The most difficult thing was to rub through the morning after the tasting. We enjoyed the process. We accompanied the project from ideas to physical implementation in the printing office.
Research: The awesome result. The design object is very contrasted in a row of motley shelve with wine bottles. We are very proud of the work that’s been completed and the result.
Inspiration: To get such inspiration, we went to the winery and tasted the product for a long time. :)
Seriously, the geometry was removed from the alcohol meter and vertically elongated barrels for aging of wine. Which looks very harmoniously with the bends of the bottle. In all the other, a great deal of experience with packaging and materials helped.
Project Duration: January 16/2019 - March 07/2019
Operation Flow: The main objective was to highlight arin packaging among the variety of labels at points of sale. Therefore, the label has a unique geometry and the most concise design.
Team Members: Albert Fedchenko