Fruit Bites Ho Kenya Litholoana Tse Omisitsoeng by Nour Shourbagy

Fruit Bites Ho Kenya Litholoana Tse Omisitsoeng by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Fruit Bites Ho Kenya Litholoana Tse Omisitsoeng

by Nour Shourbagy

Client: Fruit Bites

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Fruit Bites Ho Kenya Litholoana Tse Omisitsoeng

Ke eng e betere ho feta senepe se se nang phepo se nang le phepo e ntle bakeng sa bana ba hau? Meetso ea lipakete tsa litholoana e etselitsoe ho khothaletsa bana ho fetola mekhoa ea bona ea ho fepa mme ba khethe ho ja litholoana tse omisitsoeng tsa tlhaho ho fapana le lijo tse bobebe. Morero ke ho matlafatsa motsoali e mong le e mong hore a fetole mokhoa oa hae oa ho fepa ngoana. Phephetso ke ho rala libapali tse bonts'ang melemo ea litholoana eo bana ba ka e utloisisang habonolo le ho e bapisa le ntho e ntle le e phetseng hantle. Mango e bapala karolo ea bohlokoa bophelong ba letlalo. Banana e u thusa ho boloka pono e tloaelehileng. Apple e Nepahetse bakeng sa mohopolo oa hau le mohopolo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Fruit Bites Ho Kenya Litholoana Tse Omisitsoeng ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Fruit Bites Ho Kenya Litholoana Tse Omisitsoeng e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Fruit Bites Ho Kenya Litholoana Tse Omisitsoeng e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.