Wilsons Mosebetsi oa Sehlooho: Sepakete sa Lijo tsa Ntja ka Gary Lawson

Moralo oa Wilsons Mosebetsi oa Sehlooho: Sepakete sa Lijo tsa Ntja ka Gary Lawson ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Wilsons Mosebetsi oa Sehlooho: Sepakete sa Lijo tsa Ntja

ka Gary Lawson

Moreki: Lawson Design

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

11,748

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #94058

Kenela Lethathamo la Tshepiso Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Wilsons Mosebetsi oa Sehlooho: Sepakete sa Lijo tsa Ntja

Mongolo oa Buka: Wilsons ke moralo oa sepakete bakeng sa lijo tsa ntja tse hatelloang ka mokelikeli. Mofuta ona o akaretsa lihlahisoa tse tharo, e 'ngoe le e 'ngoe e fanoa ka mekotla ea 2.5 kg le 10 kg. Litšoantšo tsa mabala a Lihlekehlekeng tsa Borithane li phutha ka thoko le ho isa ka thoko ho mokotla o mong le o mong, 'me sehlahisoa ka seng se na le lebitso la sona le mabala a khethehileng. Mekotla ena e hatisoa ka CMYK ka mokhoa oa flexography ka enke e thehiloeng holim'a metsi holim'a pente e tšoeu e koahetseng ka botlalo, ebe e phethoa ka varnish e hlwekileng e sirelletsang. Mekotla e bobebe ea foil e nang le zip e ka koaloang hape e nkela sebaka mekotla e boima ea pampiri, e boloka lijo li le metsi nako e telele 'me e thusa ho fokotsa litšila.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Wilsons Mosebetsi oa Sehlooho: Sepakete sa Lijo tsa Ntja ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Wilsons Mosebetsi oa Sehlooho: Sepakete sa Lijo tsa Ntja e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Wilsons Mosebetsi oa Sehlooho: Sepakete sa Lijo tsa Ntja e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Boholo le Phuthelo: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Lithegi: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Theknoloji ya Tlhahiso: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Phephetso ya Moralo: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Dipatlisiso: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Kgothaletso: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Nako ya Projeke: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Tsamaiso ya Mosebetsi: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Litlotla tsa Setshwantsho: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson