Logothetis Sephutheloana sa Dijo ka Antonia Skaraki

Moralo oa Logothetis Sephutheloana sa Dijo ka Antonia Skaraki ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2021

Logothetis Sephutheloana sa Dijo

ka Antonia Skaraki

Moreki: Logothetis

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

35,176

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #94668

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Logothetis Sephutheloana sa Dijo

Mmè Tlhaho, mohlodi oa kgothatso o sa feleng, o lebisa ho moralo o ikgethang oa mokgwa wa setso. Polasi ea Logothetis Zakynthos, Greece, e hlahisa ditekanyetso le bohlokwa ba lefa la setso la Greek le tumileng ka mokgwa o matla. Boiphihlelo ba ho tloha polasing ho isa teising bo kopana le boselamose ba moralo, ho bolella ditaba le ho aha lebitso. Ka boitsebiso bo hlakileng le bo hlwekileng, le phetoho e monate bakeng sa bamamedi ba kajeno, sephutheloana se fana ka moya o futhumetseng o amohelang bareki bohle hore ba se fumane!

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Logothetis Sephutheloana sa Dijo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Logothetis Sephutheloana sa Dijo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Logothetis Sephutheloana sa Dijo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Boholo le Phuthelo: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Lithegi: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Theknoloji ya Tlhahiso: Glass jars, paper boxes and metal tins.
Phephetso ya Moralo: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Dipatlisiso: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Kgothaletso: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Nako ya Projeke: The project began and finished in 2019 in Athens, Greece.
Tsamaiso ya Mosebetsi: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Litho tsa Sehlopha: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Litlotla tsa Setshwantsho: A.S. Advertising, 2019