Jane Mosebetsi wa Mantlha: Sepakete sa Founo e Menyang by RRD Lab 2064

Jane Mosebetsi wa Mantlha: Sepakete sa Founo e Menyang by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2020

Jane Mosebetsi wa Mantlha: Sepakete sa Founo e Menyang

by RRD Lab 2064

Client: RRD Lab 2064

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Jane Mosebetsi wa Mantlha: Sepakete sa Founo e Menyang

Mongolo wa Buka: Jane ke moralo wa sepakete bakeng sa founo e menyang ea mahetla. Moralo ona o sheba metsu ea bamboo le makoala a lehong, e leng mofuta oa khale oa libuka tsa Sechaena, mme o sebelisa mefuta ea khale ea litlhaku tsa Sechaena. Lebokose le entsoe ka botlalo ka pampiri e khethehileng e nang le sebopeho sa lehong le lesela, ntle le polasetiki kapa lisebelisoa tse ling. Buka ea tataiso ea mosebelisi e phutha ka ntle ho sepakete mme e tšoaretsoe ke li-magnete. Buka ena e ka tlosoa 'me ea phuthoa. Lebokose le buleha ka thepe e nyane, 'me lihlahisoa tse ka hare li hlophisitsoe ka maemo a arohaneng. Sepakete se na le boholo ba limilimithara tse 198 ka 192 ka 47.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Jane Mosebetsi wa Mantlha: Sepakete sa Founo e Menyang ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Jane Mosebetsi wa Mantlha: Sepakete sa Founo e Menyang e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Jane Mosebetsi wa Mantlha: Sepakete sa Founo e Menyang e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064