Hailuo Sephuthelo sa Di-headphone by Xiaomi

Hailuo Sephuthelo sa Di-headphone by Xiaomi is a highly esteemed winner of the very prestigious 2020 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2020

Hailuo Sephuthelo sa Di-headphone

by Xiaomi

Client: Xiaomi

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Hailuo Sephuthelo sa Di-headphone

Hailuo ke moralo wa sephuthelo o entsweng bakeng sa headphone e kenngwang ka tsebeng. Ho e-na le ho bontsha setshwantsho sa sehlahiswa, sephuthelo se hlahisa setshwantsho sa kgetla ya nautilus e sehilweng, moo headphone e behilweng ka hare ho lesoba la yona le potolohang. Sebopeho se potolohang sa kgetla se amahanngwa le ho duma ha modumo. Setshwantsho sohle se hatiselitswe hodima bokantle ho fa nautilus maikutlo a nnete. Pampiri ya silevera e nang le enke e ntsho e fa sephuthelo ho benya ho fokolang ho bontshang theknoloji e tswetseng pele. Lebokose le hulwang le na le mekgahlelo e mmedi, kahoo headphone le mehala ya yona di bonwa pele, mme disebediswa tse ding di dutse ka tlase.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Hailuo Sephuthelo sa Di-headphone ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Hailuo Sephuthelo sa Di-headphone e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Hailuo Sephuthelo sa Di-headphone e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han