Holiday Gift Set Primary Function: Sephuthelo sa Mpho sa Matsatsi a Phomolo by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2020
Holiday Gift Set Primary Function: Sephuthelo sa Mpho sa Matsatsi a Phomolo
Client: Salvita Design
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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The Design
About Holiday Gift Set Primary Function: Sephuthelo sa Mpho sa Matsatsi a Phomolo
Book Text: Sephuthelo sa Mpho sa Matsatsi a Phomolo ke moralo wa sephuthelo bakeng sa pokello ya limpho tsa matsatsi a phomolo tse jewang. Sethala sena se na le bara ya chokolete e nang le 80 g, sephuthelo sa tee ya limela se nang le 40 g, nkho ya mahe a linotši a tlhaho a nang le 200 g le kerese e nang le monko wa cinnamon e nang le 140 g. Litshwantsho li bululetswe ke Zemyna, molimotsana wa lefatše wa Lithuania, ea bontšitsoeng mona e le sebopeho sa sejoale-joale se apereng litlhako tsa sneakers le liseea-le-moea. Moriri o molelele o mosoeu oa molimotsana ona o hopotsa lehloa le litšoantšo tse tsebahalang tsa mokete. Mokala o thibetsoeng oa mebala ea tlhaho o bonahatsa lisebelisoa. Ho sebelisoa offset, flexography le khatiso ea dijithale.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Holiday Gift Set Primary Function: Sephuthelo sa Mpho sa Matsatsi a Phomolo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Holiday Gift Set Primary Function: Sephuthelo sa Mpho sa Matsatsi a Phomolo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Holiday Gift Set Primary Function: Sephuthelo sa Mpho sa Matsatsi a Phomolo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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