Wu Primary Function: Meputso ea ho Phutha Limpho by 7654321 Studio

Wu Primary Function: Meputso ea ho Phutha Limpho by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2020

Wu Primary Function: Meputso ea ho Phutha Limpho

by 7654321 Studio

Client: 7654321 Studio

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #99598

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Primary Function: Meputso ea ho Phutha Limpho

Book Text: Wu ke letoto la meputso ea ho phutha limpho e etselitsoeng lijana tsa boemo bo phahameng tsa tee tse entsoeng ka silevera, boronse le enamele. Mabokose a hlahisoa ka boholo bo bo bararo mme a kopanya pampiri e tala e lefifi le litšoao tse nang le boetsi ba perela ka mebala ea hoetla, tse thehang moqolo o khutsitseng le o tsitsitseng. Bokose ka 'ngoe e na le tassel e rariloeng ka chelete ea boronse e ngotsoeng ka mahlakoreng ka bobeli ka mantsoe a reng Wei Wu Zhi Zu le Long Happiness. Wei Wu Zhi Zu e bolela hore batho ba khotsofetseng ba lula ba thabile. Bokose bo buloa ka ho tšelisa khetla ea ka ntle, e senolang lejana le karete e hatisitsoeng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Wu Primary Function: Meputso ea ho Phutha Limpho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Wu Primary Function: Meputso ea ho Phutha Limpho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Wu Primary Function: Meputso ea ho Phutha Limpho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Dimensions & Packaging: 330*130*130mm / 255*130*130mm / 180*130*130mm
Tags: Wu, gift packaging
Production Technology: brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge: The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Research: Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration: "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Project Duration: The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Team Members: Designer:Bosom
Photography:Hello小方
Image Credits: Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.