Winter Navel Bungkusan Oranyeu ku Chao Xu

Karya Winter Navel Bungkusan Oranyeu ku Chao Xu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Winter Navel Bungkusan Oranyeu

ku Chao Xu

Klién: Caixiao Tian agricultural development pty ltd

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

13,198

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #101508

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Winter Navel Bungkusan Oranyeu

Desainna nyaéta pikeun ngamajukeun oranyeu, anu ngaranna usum tiris laut, ngahasilkeun tina kebon organik. Bungkusan kalebet dua ukuran kotak kardus, kartu inpormasi, amplop pikeun peeler jeruk. Angkatan laut usum ngan ukur tiasa dipilih saatosna dibaptis opat musim. tantangan dina desain nyaéta ngagambarkeun pentingna rutinitas manjang tina tumandang sareng bentuk anu béda tina tangkal jeruk salami opat musim dina bungkusan. Tim desain na gaduh gambar anu diilhami ku dongéng ngeunaan jack and beanstalk. Nangkep kana hubungan harmoni antara alam sareng manusa.

Pangakuan

Ngeunaan A' Design Award Perunggu

Winter Navel Bungkusan Oranyeu mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Winter Navel Bungkusan Oranyeu diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Winter Navel Bungkusan Oranyeu minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Diménsi & Bungkusan: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tag: package design, food package, fruit package, hand drawing
Téknologi Produksi: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Tantangan Desain: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Panalungtikan: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspirasi: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Durasi Proyék: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Alur Operasi: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Anggota Tim: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu