Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.
PerakBungkusan· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake
Client: Tanaka 1789 X Chartier
A' Design Award Perak Winner in Bungkusan Category
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- Verified Award Winner
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake
Tanaka 1789 X Chartier Sake Blend 001 nyaéta kemasan pikeun runtuyan campuran sake. Labelna ngagaduhan pola kotak-kotak hideung dina hideung anu diilhaman ku témbok Pabrik Sake Tanaka, conto arsitéktur Kura ti jaman Edo. Pola kotakna dicitak minangka pernis ngurilingan botol jeung disusun jadi runtuyan héksagon, simbol tina élmu aromatik. Warna hideung jeung bodas dipaké lantaran duanana mérek ngagaduhan warna ieu, sarta botol hideung dicawiskeun pikeun sake premium. Dua ngaran éta ngahiji dina pola silang ngaliwatan hurup A anu dipaké babarengan.
The Recognition
About the A' Design Award Perak
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kemasan Botol Sake mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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