Dark Horse Wine Kemasan Anggur by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.
PerakBungkusan· 2021
Dark Horse Wine Kemasan Anggur
Client: E&J Gallo
A' Design Award Perak Winner in Bungkusan Category
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- Verified Award Winner
- Verify Award Status for #112024
The Design
About Dark Horse Wine Kemasan Anggur
Dark Horse nyaéta desain kemasan sareng branding anggur anu dijieun pikeun hiji mérek anggur California. Desainna dumasar kana sistem anu fléksibel anu ngawengku sakabéh portofolio kemasan sareng ngamungkinkeun tambahan di mangsa nu bakal datang. Labelna dicitak dina keretas premium anu ngagunakeun finishing metalik sareng matte, anu ngagedékeun isyarat warna sareng rasa. Ikon mérek ditempatkeun payun sareng tengah dina unggal label. Tata letak label basajan, jadi eusi botol bisa kaharti dina sakedapan. Tujuanana pikeun ngébréhkeun kualitas sareng rasa anu jelas dina rak.
The Recognition
About the A' Design Award Perak
Dark Horse Wine Kemasan Anggur mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Dark Horse Wine Kemasan Anggur diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Dark Horse Wine Kemasan Anggur mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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