Pepsi X SHFW Kaléng Inuman by PepsiCo Design and Innovation

Pepsi X SHFW Kaléng Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Pepsi X SHFW Kaléng Inuman

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perak Winner in Bungkusan Category

25,575

Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Kaléng Inuman

Pepsi X SHFW nyaéta kaléng inuman édisi kawates anu dijieun pikeun Shanghai Fashion Week Spring/Summer 2020 sarta dikaluarkeun di Cina. Kaléng ieu mangrupa bagian tina sistem idéntitas visual anu leuwih lega anu dikembangkeun pikeun acara anu sarua. Téma usum Sensation and Source ngabimbing desainna sarta ngagambarkeun éksplorasi tina sudut pandang anu béda-béda. Wangun anu diilhaman ku unsur organik jeung kaca digabungkeun dina hiji rohangan diménsional. Hasilna ngahijikeun sumanget mérek Pepsi Black jeung karya rupa-rupa desainer busana anu ditampilkeun dina acara éta.

The Recognition

About the A' Design Award Perak

Pepsi X SHFW Kaléng Inuman mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Pepsi X SHFW Kaléng Inuman diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Pepsi X SHFW Kaléng Inuman mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release